Why do websites get redesigned?

There’s a lot of websites out there, around 80 million of them, and that number is twice what existed three years ago. That means that about 50% of the sites on the Internet were created since 2003. At this rate, websites become quickly dated, as new sites continue to bring new knowledge and new technologies to bear in their design and capabilities, and ultimately the experience they provide to their visitors.

In reality, if your site is two years old or more, you should be analysing your site’s current competitive standing by:

Examine your competitors’ web sites.
Honestly appraise if their web sites are aesthetically “better” than yours.
Do your competitors offer significant features that you don’t, such as live chat, a customer forum, or “tell a friend”?
Do they provide a better presentation of product or services? Are “specials” highlighted?
Go through their checkout process. Is it faster and easier than yours?

If your answer to any of the above is “yes”, you should probably consider having your site redesigned. There are many reasons for why your site no longer stacks up, including:

Your website was built on a small budget. Many websites are launched with a budget inadequate for creating a professional Internet presence.
Your web site looks “dated”. Technology keeps moving forward, and what looked great a few years ago is now out of step with today’s design standards and shopper expectations.
Your business has changed. Your business has grown, and your web site is no longer a clear reflection of your business proposition.
Your competitors are ahead of you. Lead the pack rather than following it. Offer features that represent clear competitive superiority.
You now better understand your customers. You’ve developed a deeper understanding of what your customers are looking for and some of the problems that they might have encountered on your site. You need to factor those elements into a redesign that more effectively caters to your market’s expectations.

Content is difficult or costly to keep fresh. More current web tools allow the site owner to easily update all the content on their website, keeping it fresh and relevant.

You need to increase your site’s visibility. If your original site was developed with little consideration to what search engines use for ranking your site, a redesign with new content will raise your site’s search engine rankings.

You may also be a startup or new business looking to establish your online presence. We have demonstrated expertise in tackling a wide range of creative briefs and are proficient in executing top-tier work in a wide range of looks and styles, working with clients ranging from fashion boutiques to heavy industry.

Does your website exhibit any of the following?

The site does not appear on search engines
The site is built entirely in Flash (preventing search engine indexing)
The site is slow to load
The site is difficult to navigate
The site is in frames
The site "breaks", displays oddly, or has bugs on some browsers?
A DIY website built by someone in the business (and looks it)
A website that does not provide an up-to-date profile of your products or services?
A "1st-generation" site that looks like it was done in 1996?
A website that is outstripped by your competitors, in looks or functionality?

If so, you may be in need of some website re-development.

At Apollo Websites, we are experts in building, launching and marketing elegantly designed and highly functional websites and web applications that are standards compliant, and are optimised for search engines and display well in all major browsers.

Take the next step to renovate your website or online store and begin generating new business and sales by calling us on (02) 888-31694, or by clicking here to learn more about Apollo Website Designs’ Services.