Internet Marketing

Search Engines and Directories

All of our web sites are submitted to major search engines that do not require a listing fee. This is done on a monthly basis for all hosting accounts at no charge. While we feel this is a valuable service, we do not recommend that you rely solely on this service to market and promote your web site. Below you will find a few ideas to help you promote your new or existing web site.

Pay Per Click Advertising

This is one of the fastest ways to get your web site listed on search engines. This method of advertising allows for immediate "targeted" traffic and is highly recommended for new sites. We use Overture and Google AdWords for best results, however, there are several pay per click engines available.

Web Site Advertising

Paid advertising on high traffic web sites within your industry is a very good way to generate traffic to your web site. It is important that you select a high traffic web site that relates to your business. For example, if you have a web site that promotes or sells food items you may want to advertise on a site such as The Food Network. Online magazines that "review" products are also a good source of promotion. These types of web sites generate extreme traffic and your ad will be seen by their visitors. Other ideas would be to advertise on your local newspaper's web site, any associations you belong to and your state's web site.

Reciprocal Links/Link Trading

Trading links with other web sites is a moderate way to boost traffic and in some cases get better search engine placement. The key here is to place your link on as many pages possible while being very selective as not to place competing links on your web site.

Signature Block/E-mail Signature

You should always use an e-mail signature on all outgoing e-mail. This would be a short description of your web site or service and should include your telephone number, e-mail address and your web site address (URL). Most E-mail programs facilitate this signature automatically.

Newsletters/Notices

This is a great way to keep your customers coming back. Newsletters, updates, specials and new product introductions can be done on a monthly basis or as needed using e-mail addresses gathered from your visitors.

Print Advertising

Your print advertising should always include your web site address an in some cases your e-mail address. This would include any direct mail.

Banner Exchanges

Several companies such as events4singles.com offer you the ability to place your banner on other sites and in exchange you would host other web site banners on your web site. This is very similar to reciprocal links.

Word of Mouth

You should always verbally promote your web site to anyone who will listen. No one can promote your web site like you can. You can also use a Guestbook to let your satisfied customers speak for you.

Remember...Always Keep it Fresh and Give Them a Good Reason To Come Back!